No research question is the same. That’s why we always begin our trend studies with an exploratory desk research of both internal and external source material. Our next step is to conduct a brain research in which we use in-depth interviews to further examine the challenge posed. These initiating steps lay out the groundwork for our qualitative and quantitative data, which we collect via inquiries, panel discussions and interviews.
The collected data is then translated into strategical, concisely formulated (policy) advice, with the desired target group in mind. By working like this Trendhuis performs trend studies that result in innovation analyses, future-proof scenarios, new market potential, three-dimensional target group profiles and crystal clear, unique selling propositions. We don’t collect data, we use them!
Target group analysis