Strategy - House of Trends

Strategy
& Concepts

for a solid approach

Realise

No idea how? Together we will plan your journey to a more sustainable entrepreneurship, a forward looking HRM policy, and an efficient way to approach your customers. We will guide you throughout the process.

Creative and sustainable advice

NEW BOOK

Bob elsen & Nathalie Bekx

Reis naar duurzamer ondernemen,
met uw missie als kompas
En route vers l’entreprise plus durable,
avec votre mission en guise de boussole

(3rd Completely Revised Edition)

How can I make my business more sustainable?
How do I comply with European sustainability reporting regulations?
How can I integrate sustainability for the long term?
How do I engage my employees to make an extra effort in this area?
And what will be the (financial) impact on my company?

These are just a few of the urgent questions companies are asking today and for which they seek immediate answers. To provide practical guidance, the book was launched during an inspiring event on September 17, 2024. Written by experienced entrepreneurs Bob Elsen and Nathalie Bekx, this book offers a unique and hands-on approach to sustainable entrepreneurship, challenging companies to reach new heights using their mission as a guiding compass.

Bob Elsen
Nathalie Bekx

The book merges current trends and legislation—from the European Green Deal to CS3D—with practical tools and methodologies, such as the 6P-CHALLENGE®, to help companies achieve their sustainability goals. The 6P-CHALLENGE underscores the need for a holistic approach that balances economic, ecological, and social dimensions.

Journey to a more sustainable entrepreneurship is more than just a book; it is a comprehensive guide designed to inspire businesses to embed sustainability in their core operations. It is a meaningful source of inspiration and knowledge for anyone involved in the transition to a more sustainable economy.

What can you expect?

An in-depth analysis of current sustainability trends and regulations.
Practical tools and methodologies to effectively implement sustainability initiatives.
Inspiring case studies and success stories of companies that are leading the way in sustainability.

The book is available in Dutch at Standaard Boekhandel and in French at Club.

Want to learn more?
Contact Nathalie Bekx via nathalie.bekx@time4society.com
+32 (0)475 45 42 58

Monica De Jonghe,
Director-General VBO

“This book offers a strong and crystal-clear model: the 6P-CHALLENGE is a unique methodology that allows any company to effectively start engaging in sustainable entrepreneurship. Furthermore, recent European sustainability legislation is explained very clearly. Throughout the book, you can feel the authors’ passion for sustainability, Bob Elsen and Nathalie Bekx.”

Fons Leroy,
Honorary CEO VDAB, Chairman of Vlajo and the Professions House

“Bob Elsen and Nathalie Bekx wrote this book based on their passion for sustainability and their experience as entrepreneurs. They demonstrate and substantiate that companies can make a difference for a more sustainable world. The practical methods, such as the 6P-CHALLENGE, ensure that a sustainable future is attainable for businesses and future generations.”

Time2Grow

Building more resilience into your organisation

Make stress and burn-out topics that can be discussed within your organisation. This is, especially now within these Corona times, a must. Trendhuis offers leaders and employees insights into the building of resilience and immediately applicable tips & tricks.

Time2Grow, our online and interactive platform with selftests, is an accessible channel you can use to make your employees aware of the possible risks of stress and burn-out. Selftests and testimonies will motivate them to improve their resilience. The tool is also a handy way to showcase all of the support you already offer.

Strategic process guidance

House of Trends is known for its strategic guidance throughout the process of, for example, the development or implementation of new or renewed concepts. This is why ESF Flanders asked us to guide 28 transnational ESF projects. For the coming two years, Trendhuis will use accompaniment techniques like intervision, design thinking, and appreciative inquiry to let project leaders inspire one another to come together and recommend changes to sectors and policies.

We would gladly work with you to develop innovative concepts through the usage of surprising methods to reach out and convince the right customers. A few examples:

We formulated high level interior specialist Obumex’ DNA and changed their approach to sales.
JBC asked us to redraw their stores’ interior.
Starting up a brand? Trendhuis created the concept of IKARI, a highly personalised line of care products.
We convinced Aquacare to not only offer water softeners, but also to invest in water sources for both homes and restaurants. It was a great success!

Together with European partners, we develop innovative and interactive approaches to think of new ideas and to implement them within the knowledge network CIM (Creativity and Innovation Management).